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OddsShopper is here to make you the best bettor possible, and if you’re hoping to start turning a profit on your passion for sports, we’ve got just the tools to help you out. I know that I’ve seen my bankroll grow substantially since I started using our +EV betting tools, and, for a limited time, you get access what I’ve been using to pay my rent for just $1 by using promo code “MASTERS”! The promotion will run through the beginning of the Masters on Thursday, April 11, at 8 a.m. ET, so make sure to take advantage of it while you can! Without further ado, let’s dive into how much money our +EV betting tools have made subscribers — and how the tools can help you achieve similar results.

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How To Use OddsShopper’s +EV Betting Tools

The following content is repurposed from our guide to NBA player prop betting. For more information, read the full story!

The most intuitive way for most people to understand sports betting is that you, the bettor, are taking advantage of your sports knowledge to outsmart the books. That’s sometimes the case, but what if I told you that don’t need to know anything about sports to be a profitable sports bettor? There are two main methods for profitable sports betting, projections-based approaches or market-based approaches, and the latter one doesn’t force you to know anything other than how sportsbooks operate. Both approaches simply use different sets of information to generate the odds of a given bet winning to identify wagers with positive expected value, or +EV.

Projection-based models are easiest for new bettors to understand. They’re not much different from those used by fantasy sports websites to estimate how well your team will perform on a given week. However, market-based models can be harder for bettors to understand. They rely on the assumption that some odds (and some action bet on those odds) are sharper than others. For example, if Pinnacle, which is widely considered a sharp book due to its userbase, has a bet priced at -150, but DraftKings Sportsbook, which is considered a public book, lists the same bet at +150 — it’s usually smart to take that bet.

But knowing which books are sharper than others — and knowing at what point your edge overcomes the hold each book, even Pinnacle, is pocketing from your wager — can be difficult. That’s why OddsShopper’s NBA betting model does the hard work for you. Let’s take a quick look at an example wager and how our product team describes each of the key terms.

Bet Size: The recommended bet size as a percentage of your bankroll. This metric is based on a fractional Kelly Criterion approach that leads to a reasonable balance of minimizing risk of ruin while maximizing potential reward.

EV: An abbreviation for “expected value,” this metric estimates the long-term profitability of a wager by taking into account the probabilities/payouts associated with each potential outcome.

xWin: The probability of winning the bet implied by the Sharp Sportsbook Algorithm true odds.

OS Rating: The OS rating provides a rating for each +EV bet. An OS rating above 20 signifies an exceptional bet. Ratings between 10 and 20 are highly favorable bets. Finally, a rating between 0 and 10 indicates a solid bet. We factor in the EV, expected win, bet size, and negative geometric drag to calculate this rating.

Hold: The synthetic hold across the entire market, which is the loss a bettor would sustain if he bet both sides of the market to win equal amounts. The larger the hold, the more difficult it is to beat that market.

OddsShopper’s Sports Betting Tools & Tips

New to sports betting? OddsShopper’s selection of Betting 101 articles is here to help. We even have a parlay builder and our guide to parlay betting. Check out our guide to finding positive expected value (+EV), and you can unlock more +EV plays by signing up for OddsShopper Premium!

Isaiah Sirois

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Isaiah Sirois

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